The client of this case is the most influential brand of high-end banquets. For the first time, based on Xinjiang cuisine and national characteristics, it creates a one-stop comprehensive catering business card of Xinjiang Tourism in an overall L-shaped building space of 6500 M2 on the first floor.
Every month, there are different channels and ways to collect wind from important towns in northern and southern Xinjiang. In three months, there are countless discussions, ranging from the orientation to the presentation of product placement. Every time is a brainstorm. From a few main creators at the beginning to joining experts in various fields later, it shows that the client attaches great importance to the project, and we dare not neglect it at all. We have a deeper understanding of the local culture and a clearer understanding of the project through repeated deliberation, polishing and even overturning of the scheme. Similarly, the client has also recognized our need to accommodate 1500 people for dining at the same time, including scattered area, banquet area, downtown area (open stalls and new retail) and deduction, adopting miniature Xinjiang Style and relying on Humanistic characteristics and unique architectural language. The business box is based on 13 ethnic groups, each with different colors, and the repeated control of details can reflect the integration of national characteristics and modern decoration.
In the end, the 6500 square meter "giant" changed into 8800 square meters through the formal architectural community approach, becoming the largest independent restaurant in Xinjiang. It is also the most cultural restaurant selected by the public. So far, the number of reception has exceeded one million.