How to make a waste factory full of life? How to make an authentic Sichuan style hot pot popular with young people? How to improve the business efficiency by 200% through design? Close communication with general manager Luan and his team, combined with the characteristics of the building, we gradually clarified what to do? How to do it? It is the most valuable embodiment of our design to find the unique "defects" of the environment and make it more supportive.
① Today's consumer market environment increasingly tends to be younger, and the consumption power of young people is increasing day by day. Therefore, in the design direction of the whole indoor and outdoor space, the preference of young people is targeted, and the space content is positioned according to their behavior habits;
② "Round the stove to drink and cheer, all kinds of flavors melt in the small kettle"
She gazed at me with a smile, and wrote on the paper, "you stole my taste buds. No matter where you are, I will always be with you.
③ The treatment of the indoor space structure is also more active. The front building carries the functional blocks of each floor with a staggered floor structure. The interior top of the back building is changed into a sunny roof, and a 360 ° viewing box is added to the height beyond the top of the back building. The outdoor courtyard style dining environment can also meet the feelings of the experiencer and the natural atmosphere for communication. All of these add up to the purpose of providing a good environment for the tourists Consumers present a brand new cultural theme dining space.
④ When traditional cultural elements collide with new visual elements, they can contain each other and set off each other, so that new elements can be relatively precipitated and traditional elements can be relatively fashionable. While space has the meaning of "new and old", it also creates the concept of "time", which makes consumers have a sense of crossing in the process of experiencing space;
The "old yard" uses situational techniques to model the scenes of various dining areas, and then adds modern relaxed and fashionable modeling and color elements, which resonates with the psychological preferences of young people nowadays, providing them with a space where they can take photos and entertainment while dining; in terms of fitting the theme, it retains the traditional Chinese culture and imitates some classic old buildings The combination of shape and color increases the sense of belonging of the experiencer in this space;
As a designer who has been working for many years, many parts of the understanding of the past format space can not be applied in this project. As a member of the post-80s generation, compared with the post-90s and post-90s generation, although they have relatively rich life experience, they are less enthusiastic about the things that today's teenagers like to care about than the former. Therefore, in order to make the expression of space more accurate and brilliant, they should pay more attention to their aesthetic And thinking transformation, combined with the understanding of the current young people's life and social activities habits, let oneself from the heart to become one of them, exclude what they like, absorb what they like, and make the appropriate choice between fashion and tradition, plus the professional advantages different from ordinary young people, finally present a scheme that makes a post-80s customer feel very satisfied