"Western region partner" is a new independent brand of catering enterprises. As a traditional catering business, in order to attract more young consumers in today's market demand environment, the brand image is dominated by the energetic urban fashion sense. Therefore, as the first store after the establishment of the brand, the overall sense of experience in the store should be absolutely different from the store space under the parent brand of the previous enterprise, as well as the space well known by the market in line with the traditional attributes of food products. Through the design language, the brand-new space image will be displayed, so that it will become a popular consumer for the local young consumer groups Punch in the red shop.
Space design ideas:
1. Space form:
a. "Partner": to endow the partnership between tradition and modernity, to extract the arch of the traditional western region ancient architectural elements, to rationally evolve to the modern urban fashion, and to become the main form of space.
b. Color: through the interactive relationship between space colors, the main color of VI image is relatively prominent, combined with modeling, forming a strong visual effect
The sense of impact and the implantation of furniture color make the complementary relationship between red and green more harmonious in the fashion concept system.
2. Material properties: water, the basic raw material of the meal, is represented by stainless steel with water grain, which is placed on the top of the space and is faintly reflected by the light,
It adds a sense of immersion to the active fashion of the space. The antique copper metal combines the fashionable luster with mottled texture, which is gentle and advanced,
Let the western region color from the traditional precipitation in the modern sense, but also corresponding to the cultural attributes of the food were expressed.
3. Lighting: the overall lighting of the space is mainly indirect lighting. In order to highlight the sense of quality and space of dining experience, the point light source is added to the corresponding dining place, and the logo image of VI is decomposed and magnified, which is placed on the wall in the form of self illumination, so that the sense of fashion of the space is sublimated.
| 1570㎡ | 中国·深圳
建筑设计，室内设··· | 室内面积1167 ㎡，露台面积300㎡ | 乌鲁木齐市···
室内设计、办公空··· | 350m² | 新疆伊宁市